The Prelisting Kit
Sarah
Last Update há um mês
Sending a pre-listing kit sets you apart as a prepared and professional agent. It builds trust, provides valuable information upfront, and allows the listing appointment to focus on the seller’s specific needs. It’s a simple way to make a strong first impression and position yourself as the clear choice. Here’s why it matters:
Builds Credibility and Trust
It introduces you professionally before the meeting, showcasing your experience, marketing approach, and past results. This helps build trust and positions you as knowledgeable and prepared.
Educates the Seller
A well-crafted kit walks the seller through the listing process, pricing strategy, and current market conditions. It helps them feel more informed and confident, reducing confusion or last-minute surprises.
Sets You Apart
Most sellers interview multiple agents. A polished pre-listing kit helps you stand out as proactive, organized, and genuinely invested in earning their business.
Saves Time During the Appointment
By answering common questions in advance, you can use the appointment to focus on the seller’s specific needs instead of covering general info.
Sets Clear Expectations
It outlines what you’ll handle, what the seller should prepare, and the overall game plan—leading to smoother communication and fewer misunderstandings.
Demonstrates Your Value
Even before you walk through the door, you’re already showing the seller what it’s like to work with a professional who goes the extra mile.
Want help creating a standout pre-listing kit that reflects your brand? We’re happy to help!
Log in to Communities CRM
Go to Leads and open the seller lead’s Profile
Click on the Real Estate tab
Select Create Pre-List Kit
Manually enter comparable properties
Click Create to generate the kit